DIGITAL MARKETING

Digital marketing is a comprehensive ecosystem for attracting and retaining customers.

At Black Comment, we start with an in-depth analysis of your business, market, and competitors to build a unified digital strategy.
Our goal is simple: make every dollar you invest work efficiently.

We combine SEO, SMM, paid advertising, analytics, and CRM marketing into a single coordinated system that delivers real clients and sustainable profit growth.

What You Get

• A unified digital strategy aligned with your business goals
• Presence across all relevant online channels
• End-to-end analytics showing the full customer journey — from first click to purchase
• Sales funnel optimization for maximum conversion

SEO Promotion (Website Optimization)

Stable, long-term traffic from search engines.

Being on Google’s first page is not a privilege — it’s a necessity.
SEO is the most cost-effective and sustainable source of long-term leads.

We ensure that users searching for your product find you, not your competitors.
We never use black-hat methods — only clean technical optimization, quality content, and transparent analytics.

What’s included:

• Technical SEO audit — identifying and fixing ranking issues
• Semantic core — collecting all keywords your clients search for
• On-page optimization — structure, meta tags, and content improvements
• Off-page optimization (link building) — high-quality backlink growth
• Content marketing — expert articles valued by both Google and users

Contextual & Targeted Advertising

(Google Ads, Meta Ads, TikTok Ads)

Clients here and now — you pay only for those ready to buy.

PPC and targeted ads are the fastest way to generate leads.
We find your audience everywhere — from Google search results to Instagram feeds and TikTok trends.

Our certified specialists focus on precise targeting and continuous optimization.
The goal: maximum ROMI (return on marketing investment).

What’s included:

• Strategy development and media planning
• Audience, interest, and keyword targeting
• Creative production (texts, banners, videos)
• Campaign setup and launch (Search, Display, Retargeting)
• Daily monitoring, A/B testing, and bid optimization to reduce CPL

Performance Marketing

Focused on CPL, CPO, and ROMI.

Performance marketing is about measurable actions — leads (CPL), sales (CPO), and clear ROI (ROMI).
We unite all paid and organic channels (PPC, SEO, SMM, Email) and evaluate them by real business metrics.

We build a system where every channel contributes to one goal:
increase sales while minimizing customer acquisition cost (CAC).

What’s included:

• Full-funnel analytics (from click to LTV)
• Optimization of the entire sales funnel, not isolated channels
• Unified traffic source management to reduce CAC
• Regular reports based on business KPIs, not vanity metrics

Black Comment takes responsibility for measurable results — in numbers.

SMM (Social Media Marketing)

We turn followers into clients — and clients into brand ambassadors.

Social media is the face of your brand and your direct communication channel with the audience.
Our SMM approach is based on analytics, customer development interviews, and audience research.

What’s included:

• SMM strategy and brand positioning
• Content planning (posts, Stories, Reels)
• Copywriting, photo, and video production
• Community management (comments and DMs)
• Targeted advertising and post promotion

Influencer Marketing

Native integrations with opinion leaders.

Traditional ads cause banner blindness — influencer marketing builds trust.
We select creators whose audience truly matches your target clients.

We manage the entire process — from influencer vetting to performance analysis.

What’s included:

• Strategy development and influencer selection
• Fake check and audience analytics
• Negotiations, contracts, and coordination
• Creative briefs for native integrations
• KPI tracking: reach, ER, clicks, and sales

Email Marketing, Chatbots & Automation

We automate sales and bring customers back.

Your existing client base is your most valuable asset.
Email marketing and chatbots are among the most cost-effective retention tools.

We build automated CRM funnels that warm up leads, recover abandoned carts, and drive repeat purchases.

What’s included:

• Strategy development and lead magnets
• Trigger-based email flows (welcome, reactivation, abandoned cart)
• Chatbot setup (Telegram, Messenger)
• Message design, layout, and copywriting
• Audience segmentation for personalized offers

ASO (App Store Optimization)

SEO for mobile apps.

You can spend millions on app advertising — or optimize once and get long-term results.
ASO helps your app rank higher in App Store and Google Play searches.

More organic installs mean lower CPI and higher profitability.

What’s included:

• ASO audit and competitor analysis
• Keyword research (semantic core for app stores)
• Optimization of text metadata (title, subtitle, description, keywords)
• Visual optimization recommendations (icons, screenshots, videos)
• Review and rating management to boost install conversion